Bring your product vision alive

Tracey has developed hundreds of products for the Australian and Asian market over the last twenty years, working with many leading brands.

She provides a concept to shelf service for companies who wish to develop therapeutic products for the market.

Tracey spearheaded the team that built the submission for theanine for use in listed medicines in Australia, which has resulted in 102 new products to the Australian Register of Therapeutic Medicines containing theanine since it's gazetting in March 2024 (data correct as at May 2026) https://www.ebs.tga.gov.au/

The Australian market size for 2026 is approximately $AUD 40-70M with retail growth estimated at 10-14%, a significant growth for companies with listed medicines in Australia. https://www.indexbox.io/store/australia-l-theanine-market-analysis-forecast-size-trends-and-insights/ 

https://www.tga.gov.au/resources/resources/compositional-guidelines/theanine#:~:text=Theanine%20is%20an%20analogue%20of,of%20corn%20starch)%20and%20ethylamine.

Tracey can provide guidance for navigating FSANZ (food standards Australia and new Zealand) for entry into the food category.

Do you have an ingredient that you would like assessed for the Australian Market? Contact now for more information to see how we can work together.

Tracey has been the head of, and worked in, education departments of complementary medicine companies, and is happy to provide guidance on navigating the regulatory environment for listed medicines and foods.